Hot sauce lovers of the world, rejoice! There’s a new saucehitting the world market from the sparkling waters of theCaribbean, and it’s hot. Very hot!
FedEx Express, a subsidiary of FedEx Corp (NYSE: FDX) thisweek launched its latest multi-market advertising campaign, whichshares the story of how a small hot pepper sauce maker from Nevisin the Caribbean, Llewellyn Clarke, can realise his dream—and thedream of so many small businesses—of going global.
“Llewellyn’s story captures the passion and perseverance of somany small businesses around the world who dream of going global,”said Raj Subramaniam, executive vice president, marketing andcommunications, FedEx Services. “Growing a business internationallyis not easy, but it can offer big rewards to small businesses withthe right product, market entry planning and supply chainstrategies.”
At the center of the campaign is a video that captures howFedEx can help Llewellyn on his quest to go global, transportinghis hot pepper sauce from the small Caribbean island of Nevisacross the world to a remote village in China. This journeyculminates with colourful on-screen reactions of people all aroundthe world trying Llewellyn’s very hot pepper sauce for the firsttime. The video can be viewed at the campaign website:
“Already small businesses are a driving force of our domesticUK economy, contributing to jobs, innovation and the vibrancy ofour communities,” said Raj Subramaniam. “FedEx is excited to beworking with more and more UK small businesses that are taking theleap, and exploring ways of growing their businessesinternationally.”